Obi is Co-Convener & Chief Adviser, Africa Soft Power Series.

He is a soft power advocate focused on the possibilities that the creative and cultural industries offer for Nigeria, Africa and the global black Diaspora. Obi Asika is the Founder of Dragon Africa, a strategic communications agency, event & conference producer, he is also the co-founder of Social Media Week Lagos, one of the largest new media and technology conferences in Africa. Obi has been involved in promoting and enabling opportunities in the technology, sports, media and entertainment industries in Nigeria and beyond for decades. 

He has been an Executive Producer for global events, major global tv franchises and festivals including, Fifa U20 World Cup 1999, CAF Nations Cup 2000, Big Brother Nigeria 2006, Dragons Den Nigeria, 2007, The Apprentice Africa 2008, Naija Sings 2009-2012, Calabar Festival 2008 & Calabar Rocks Tv Series 2008, Soccerex West Africa, SMWLagos 2012-present to name a few.

Obi Asika is the National Coordinator of the Technical Working Group for the Creative Industries, Tourism, Culture and Hospitality sectors for the 2020-2030 Media and Long term National Development plan for the Nigeria 2050 Agenda. He has worked with and advised multilaterals, corporations, governments, brands and agencies on the creative industries, sports, strategic communications, events and more.

Obi Asika was educated at Eton College, The University of Warwick and The Nigeria Law School.