The Africa Soft Power Project

The preeminent, continent-based, African-led convening body and change maker

The Africa Soft Power Project (ASP) is focused on harnessing the continent’s creative, cultural, and knowledge industries to propel itself forward, while championing the inclusion of African & diasporan voices, in global discourse.

Ultimately, ASP seeks to showcase the continent and what its unique perspective can bring to the modern global economy at large.

FOUNDER'S NOTE
 
AFRICA SOFT POWER SUMMIT
2026
AFRICA SOFT POWER SUMMIT
2025

Over seven years and across multiple convenings, Africa Soft Power has brought together heads of state, institutional leaders, global creatives, and sector pioneers.

Fmr. President of Ghana
Fmr. President of Malawi
Fmr. President, African Export-Import Bank
CEO, NBA Africa
Global Head, Sports Marketing, Apple
VP of Marketing Technology & Consumer Products, NFL
Fmr. Senior Vice President of Public Policy, Netflix
Award-winning Actress, TV Host
CEO, Paystack
Professor of Practice, University of Virginia’s School of Data Science
Two-time NBA All-Star
VP, Public Policy for Africa, Middle East and Türkiye, Meta
Fmr. Minister of Culture, Colombia
Photographer & Filmmaker
Award-winning Musician & Producer

Individuals featured here are listed for historical reference only, reflecting past participation in Africa Soft Power platforms. Inclusion does not imply confirmation, endorsement, or affiliation with future editions.