The Africa Soft Power Project
The preeminent, continent-based, African-led convening body and change maker
The Africa Soft Power Project (ASP) is focused on harnessing the continent’s creative, cultural, and knowledge industries to propel itself forward, while championing the inclusion of African & diasporan voices, in global discourse.
Ultimately, ASP seeks to showcase the continent and what its unique perspective can bring to the modern global economy at large.
“All through my life as a young boy
growing up, I’ve been hearing that
Africa has potential and here I am
after so many decades of my life
and we are still talking about
potential. We’re going to need to
change it to where we begin to
realize this potential”
Prof. Benedict OramahPresident, African Export-Import Bank
“We may not be able to change
much about what happens in the
next 20 to 30 years but the
change that is going to be
impactful is the change we may
not live to see and that change
will be what we teach our
children. To make sure that the
future they live in is a secure
future for our grandchildren.”
Pearl ThusiActress, TV Host, Model and Radio Personality
“Great stories resonate, and the
stories we’ve done thus far have
travelled well and are starting to
resonate. Part of it is building that
pipeline over time so that people
know it’s their Netflix and they come
to us for that .”
Dean GarfieldVP, Public Policy, Netflix
“Along with the richness, you
also see the innovative spirits of
African artists; the forging of
Arts and cultural institutions. It
underscores the importance of
our bilateral partnerships in
areas like intellectual property
protection. If arts and artists are
going to continue flourishing
artistic productions need to be
protected."
H.E. Mary Beth LeonardU.S. Ambassador to Nigeria
“I imagine an African identity or
culture across the continent that
is open and safe for women that
we become the beacons of light to
the world.”
JidennaRapper, Songwriter and Producer
“For me, the conversation has really
been about how do we create access
to grow capital and wealth for black
people so that we can participate
and engage for the betterment of
our communities.”
Susan Chapman-HughesFmr. EVP, Global Head of Digital Capabilities, Transformation and Operations, AMEX
“The creative juices and the future
of creativity in the world is really
going to come out of Africa and the
young people of Africa.”
Stephen HendelProducer, Fela! The Musical
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