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15 days / 15 sessions
50 speakers


THEME:

CREATIVE POWER:
CONTENT CULTURE & PLATFORMS,
WHERE IS THE MONEY?

A first of its kind convening of creative and technology leaders from across the globe.

Aug 12 – Sept 4, 2020


Join a sessionEditorial Note

About Us

The Africa Soft Power Series is a virtual summit bringing together some of the most prominent thought leaders and pioneers, focused and passionate about Africa.

With so many negative stories about Africa, the theme, ‘Creative Power: Content, Culture and Platforms’ sets the stage for crucial dialogues on how Africa can harness its soft power effectively, to advance strategic interests and shape global conversations.

As the world’s last large, underdeveloped market, the importance of the creative and knowledge industries takes on added significance when we consider that the continent will be home to more than a third of the world’s population and half of the world’s youth by 2100. In addition, current global affairs underscore that the struggles of African-Americans and people of African heritage are equally the continent’s struggle. Africa must ensure that its creative, technological and cultural assets translate into tangible engines of social and economic growth for all its people.

Meet the

Speakers


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Achebe

Nnaemeka A


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Adeosun

Adesegun


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Adewusi

Yewande


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Akideinde

Oye


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Alile

Tiyan


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Anyikude

Kelechi



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Armitage

Michael


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Asampong

Theodore


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Asika

Nkiru


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Asika

Obi


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Austen-Peters

Bolanle


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Balonwu

Nkiru




Join a

Session


  • Reopening Africa, An Opportunity To Reboot – Wednesday 12th August
  • Messaging, Payments & Platforms – Beyond Social Media & Networking – Thursday 13th August
  • The Future of Sports And Live Entertainment – Friday 14th August
  • The Business of Film – Building A Sustainable African Industry – Tuesday, 18th August
  • African Television: Now And The Future – Wednesday 19th August
  • Pop Culture, Gender Roles & Responsibility To Audience – Thursday 20th August
  • The Globalisation of African Beats: Culture, Trends And Opportunities – Friday 21st August
  • Rethinking The Business of Beauty – Sustainability, Visibility & Trends – Saturday 22nd August
  • Show Me The Money: Commercial Opportunities, Advertising And Tourist Destinations – Wednesday 26th August
  • Going All The Way: Africa And The Diaspora – Thursday 27th August
  • Africa, What Next? – Friday 28th August
  • Global Africans, Building And Redefining The Continent – Saturday 29th August
  • The Root: 54 Countries And Cuisine In The Thousands – Wednesday 2nd September
  • Art, Narratives and Finance – Thursday 3rd September
  • Africa Soft Power: Getting to Business – Friday 4th September
Reopening Africa, An Opportunity To Reboot – Wednesday 12th August
Channeling the Return: working with government, private sector, and creatives to boost Africa’s reputation and transform Africa’s trajectory. A leaf from Ghana.
Zoom, Wednesday 12th August 2020, 5pm WAT [12pm EST]
Duration: 1 Hour 30 Minutes

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Adewusi

Yewande

Moderator

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Grant

Yofi


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Eboda

Michael



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BALONWU

Nkiru

Host

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Jackson-Dumont

Sandra


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Achebe

Nnaemeka


This session has now ended.

Messaging, Payments & Platforms – Beyond Social Media & Networking – Thursday 13th August
With rapid changes in technology, and as the concept of money continues to evolve, how can Africans become producers and owners not just users and spectators?
Zoom, Thursday 13th August 2020, 5pm WAT [12pm EST]
Duration: 1 Hour 30 Minutes

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Zoo

Stephany

Moderator

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Mba-Uzoukwu

Chinenye


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Goodluck

Akinwale


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Brawley

Lucia


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Ndichu

Eddie


This session has now ended.

The Future of Sports And Live Entertainment – Friday 14th August
With the shrinking of physical spaces due to the pandemic, how can we leverage our sports sector and monetize our enormous potential?
Zoom, Friday 14th August 2020, 5pm WAT [12pm EST]
Duration: 1 Hour 30 Minutes

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Okwoche

Peter

Moderator

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Sher

Misha


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Gallo Fall

Amadou


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Anyikude

Kelechi


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Obi

Nkechi


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Komugisha

Usher


This session has now ended.

The Business of Film – Building A Sustainable African Industry – Tuesday, 18th August
Content may be king, but without an African industry, the sector will remain largely artisanal. How can we build a sustainable African film industry?
Zoom, Tuesday, August 18th, 2020, 5pm WAT [12pm EST]
Duration: 1 Hour 30 Minutes

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Omeruah

Enyi

Moderator

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Mariani

Matias


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Ogunyemi

Dayo


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Rasberry

Amber


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Fischer

Pauline


This session has now ended.

African Television: Now And The Future – Wednesday 19th August
In the face of growing digital options, broadcast television still reaches more people each day than any other visual media. TV has the power to inform, educate and influence, yet some say its time is past. How do we better harness the opportunities?
Zoom, Wednesday 19th August 2020, 5pm WAT [12pm EST]
Duration: 1 Hour 30 Minutes

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Southwood

Russell

Moderator

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Lewis

Mark


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Asampong

Theodore


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Murage

Wangeci


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Nwoko

Chichi


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Onyemelukwe

Sam


This session has now ended.

Pop Culture, Gender Roles & Responsibility To Audience – Thursday 20th August
Examining the influence of masculinities and female stereotypes in African film and music, and how these influences translate to the home and workplace.
Zoom, Thursday 20th August 2020, 5pm WAT [12pm EST]
Duration: 1 Hour 30 Minutes

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Balonwu

Nkiru

Host

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Okwo

Mildred


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Chandra

Giti

Moderator

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Nguyen

Ngoc


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Dakolo

Busola


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Ramushu

Zoe


This session has now ended.

The Globalisation of African Beats: Culture, Trends And Opportunities – Friday 21st August
How can we ensure that the revival of music from the continent translates to tangible benefits for African artists?
Zoom, Friday 21st August 2020, 5pm WAT [12pm EST]
Duration: 1 Hour 30 Minutes

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Maikori

Audu

Moderator

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Adeosun

Adesegun


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Dlamini

Sipho


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Akideinde

Oye


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Gayle

Yvette


This session has now ended.

Rethinking The Business of Beauty – Sustainability, Visibility & Trends – Saturday 22nd August
With increasingly sophisticated African consumers, international platforms, and a global pandemic, how can the African fashion and beauty industry effectively innovate and set trends in a world that has moved online?
Zoom, Saturday 22nd August 2020, 5pm WAT [12pm EST]
Duration: 1 Hour 30 Minutes

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Bediako

Kwaku


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Odulate

Toyin


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Liberty

Chid


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Maduewesi

Oke


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Freemantle

Eryca


This session has now ended.

Show Me The Money: Commercial Opportunities, Advertising And Tourist Destinations – Wednesday 26th August
Festivals, merchandising, public spaces, Nitelife and things – leveraging our cultural heritage for our benefit. Viewpoint from Nigeria.
Zoom, Wednesday 26th August 2020, 5pm WAT [12pm EST]
Duration: 1 Hour 30 Minutes

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Asika

Obi

Moderator

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Austen-Peters

Bolanle


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COKER

Folorunsho



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Sulu

Kemi


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Ogunkoya

Tolu



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Ngoka

Ngozi


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Glover

Marcus


This session has now ended.

Going All The Way: Africa And The Diaspora – Thursday 27th August
Black Lives Matter: Global Blackness, Transnational Solidarity and Allyship among black people. A time for introspection.
Zoom, Thursday 27th August 2020, 5pm WAT [12pm EST]
Duration: 1 Hour 30 Minutes

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Iweala

Uzodinma

Moderator


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Ryder

Matthew


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Crump

Benjamin



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Mitchell

Aaron


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Okobi

Ebele


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Moreno

Paula


This session has now ended.

Africa, What Next? – Friday 28th August
With major media giants moving to establish presence on the continent, how do we empower Africans to control the narrative and what responsibility do African media platforms have to challenge destructive stories about the continent?
Zoom, Friday 28th August 2020, 5pm WAT [12pm EST]
Duration: 1 Hour 30 Minutes

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Newton

Stephen

Moderator


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Twumasi

George


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Clarke

Teresa


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Ben-Yedder

Omar


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Harriman

Misan


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Makura

Moky


This session has now ended.

Global Africans, Building And Redefining The Continent – Saturday 29th August
Setting standards on a world stage: Redefining African identity and Transforming Africa’s trajectory.
Zoom, Saturday 29th August 2020, 5pm WAT [12pm EST]
Duration: 1 Hour 30 Minutes

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Hall

Ava

Moderator

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Mahama

Ibrahim


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Armitage

Michael





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Ogwumike

Chiney


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Thusi

Pearl


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Mobisson

Jidenna


This session has now ended.

The Root: 54 Countries And Cuisine In The Thousands – Wednesday 2nd September
Exploring food as a transformative tool and driver of economic growth and development. Lessons from the Jollof wars.
Zoom, Wednesday 2nd September 2020, 5pm WAT [12pm EST]
Duration: 1 Hour 30 Minutes

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Asika

Nkiru


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Alile

Tiyan


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Barrett

Andria


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Diouf

Oumar


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Kiflemariam

Amani


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Iweka

Nky


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Bagersh

Yasser


This session has now ended.

Art, Narratives and Finance – Thursday 3rd September
An in-depth analysis of the African art ecosystem, valuation, art repatriation, and economic empowerment.
Zoom, Thursday 3rd September 2020, 5pm WAT [12pm EST]
Duration: 1 Hour 30 Minutes

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Nwagbogu

Azu

Moderator

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Katz

Bronwyn


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Bartlett

James E.


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Blankenberg

Ngaire


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Okeke-Agulu

Chika


This session has now ended.

Africa Soft Power: Getting to Business – Friday 4th September
The Wrap Up: Investing in Soft Power.
Zoom, Friday 4th September 2020, 5pm WAT [12pm EST]
Duration: 1 Hour 30 Minutes

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Masipa

Sophie

Moderator

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Belo-Osagie

Hakeem


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Hendel

Stephen


FOR SPONSORSHIP AND GENERAL ENQUIRIES:


Insights & News


Check out the gallery from our conference.


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August 7, 2020

Growing up, most of my heroes were American –  I even had an American twang from watching too much MTV Base long before I stepped foot in the US. From Hollywood to brands like Apple and Nike, celebrities like Oprah, Beyonce, Kobe, and the Obamas, America continues to shine out to many as a beacon […]

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August 16, 2020

Recently, Netflix launched a new campaign to bring African shows into the mainstream. Called ‘Made by Africans, Watched by the World’, the new video introduces a range of actors, directors, writers and producers who are involved in Netflix’s African Originals.

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August 16, 2020

It’s become commonly recognized as critical hackwork to observe that a city acts as a character in a film, for the good reason that it’s almost never true. When sensuously and specifically captured on screen, however, a city can shape and alter the characters it contains. The ragged modernist maze of São Paulo serves exactly […]

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August 6, 2020

Christiane Amanpour speaks with Misan Harriman, who made history as the first Black photographer to shoot the cover for British Vogue’s all-important September Issue. Source: CNN4


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July 20, 2020

Overall, there are lessons to be learned from behaviour in the fashion and cosmetics industries that can in-turn be applied to help fuel wider growth across B2B and consumer sectors. Finding the answer, or answers, to the question of ‘What African women consumers want’ is key to unlocking future growth on the continent.

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July 16, 2020

Colonialism impacted the African continent socially, politically and economically both positively and negatively, with far less of the former to be proud of; and disproportionality, more of the latter to contend with. Arguably, from a Eurocentric perspective, colonisation had positive social, economic, and political impact on Africa. These included: the introduction of a Europeanised version […]

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July 15, 2020

DURBAN  — Africa has the potential to unleash up to $2 billion in box office revenues a year, according to the findings of a study that was presented during the Durban FilmMart this week. But a comprehensive and unified approach from filmmakers, policy-makers and business executives across the entire value chain is needed to tap […]

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