Africa Soft Power Summit | 2025
The Africa Soft Power Summit is returning for its fourth consecutive year - bigger, bolder, and better!
From May 21st to 25th, 2025, the city of Nairobi, Kenya will host the premier event for Africa’s creative and tech industries and women’s leadership.
Building on the momentum of our previous summits, the 2025 edition promises to be our most impactful yet, convening visionaries, innovators, and leaders from across Africa and global diaspora communities.
As the “beating heart of East Africa”, Nairobi offers a unique blend of creativity, innovation, and influence—providing the perfect stage to explore the intersection of culture, creativity, commerce, innovation, and Africa’s global impact.
The overall programme – The Remarkable African Women’s Leadership Conference, The Creative & Innovative Industries Conference, and the ASP Gala & Awards – is designed to showcase cutting-edge African and diaspora creativity, and its commercial potential, while maximising interaction and future collaboration amongst individuals and organisations from different sectors.
The summit provides a tangible starting point for change, bringing key stakeholders from a range of industry backgrounds together under one roof to share ideas, opportunities, and strategies for success.
Why Attend
Explore
The vibrant intersection of Africa’s creative, tech, and cultural industries, and their growing influence on the global stage.
Connect
With trailblazers, visionaries, and changemakers from across the continent and the African diaspora, forging impactful partnerships and collaborations.
Discover
Innovative solutions and authentic African perspectives on pressing global issues, from climate change and AI to security and women’s leadership.
Celebrate
Africa’s creative and tech excellence as engines of economic growth and drivers of global narratives,
SPEAKER FACULTY
A look at previous Africa Soft Power speakers

H.E. Nana Akufo-Addo
Fmr. President of Ghana

Clare Akamanzi
CEO, NBA Africa

H.E. Dr. Joyce Banda
Fmr. President of Malawi

H.E. Wamkele Mene
Secretary General, African Continental Free Trade Area

Prof. Benedict Oramah
President, African Export-Import Bank

Adefunke Adeyemi
Secretary General, African Civil Aviation Commission

Dean Garfield
VP, Public Policy, Netflix

Tunde Folawiyo
Chairman/CEO, Yinka Folawiyo Group

Chinelo Anohu
Head & Senior Director, Africa Investment Forum

Kenya Hunt
Editor-in-Chief, ELLE UK

Tsitsi Dangarembga
Award-winning Author & Filmmaker

Misan Harriman
Photographer & Filmmaker

Emeka Ofodile
Global Head, Sports Marketing, Apple

Jidenna Mobisson
Award-winning Musician & Producer

Roman Oben
Vice President of Football Development, NFL
HOW CAN YOU GET INVOLVED?
- Become a partner: Gain immersive understanding of Africa’s current business ecosystems, across different nations and in terms of how the continent interacts – and transacts – with the wider world. Tell your story along the way and connect with decision-makers, innovators, and change agents!
- Speak: We’re always seeking fresh voices and perspectives. Share your expertise, insights, and vision with an audience of global leaders and changemakers.
- Attend: Be more than an observer—become an active participant in the conversations reshaping Africa’s global influence.
For programming enquiries, email: michael@africasoftpower.com
FROM THE CONVENER
"At a time when the world faces growing challenges at macro level, spanning everything from climate change, to sustainability, AI, shifting socio-political landscapes and beyond, it is more important than ever before to showcase diverse perspectives and emerging solutions. Africa’s creative and tech sectors have already proven themselves to be a powerful engine for growth on the global stage, and African soft power can be a hugely influential force in driving positive change.
“This year’s move to Nairobi builds on the success of previous editions held in Kigali, Rwanda. The move to Nairobi is a strategic decision. Kigali was an exceptional host for three years, helping us build strong foundations. Nairobi provides an opportunity to tap into a broader regional ecosystem while reinforcing the pan-African vision at the heart of our mission”.Nkiru Balonwu, Founder, ASP Group
A LOOK AT WHAT CAME BEFORE
We’re proud to unveil the theme for the 2025 Africa Soft Power Summit:
Africa’s Growth Engine:
Aligning the Flow of Money, Innovation, and Global Opportunities
In a world where the geo-economic landscape is rapidly shifting, this year’s summit will spotlight Africa’s tech and creative industries as driving forces in global financial conversations. Discussions will center around four key content pillars, designed to inspire action and collaboration:

Capital currents
What direction is global economics flowing in today?

Redrawing borders
How are remittances, diaspora partnerships, and fintech innovations converging to drive sustainable development and build resilient economies in Africa?

Name and sustain
When going mainstream isn’t enough – How can we turn moments of African creative success into sustainable commercial models for growth?

Intelligent economics
How prepared are we for the growing role of AI in our business ecosystems? Can innovation, e-commerce, and regulatory care forge a triumvirate of success?
Programme
Wednesday
May 21st 2025
Arrival & Cocktails
Thursday
May 22nd, 2025
Remarkable African Women’s Leadership Conference
Advancing Gender Equity in Africa – 2nd Edition Launch
Thursday
May 22nd, 2025
Creative & Innovative Industries Conference
ASP Gala & Awards
Saturday
May 24th, 2025
EXPLORE NAIROBI: City tours & excursions
Sunday
May 25th, 2025
EXPLORE NAIROBI: City tours & excursions
Climate Change Photo Essay Exhibition

Building on the momentum of our previous summits, the 2025 edition promises to be our most impactful yet, convening visionaries, innovators, and leaders from across Africa and global diaspora communities.
The Remarkable African Women’s Leadership Conference
The RAW Conference holds the distinction of being the continent’s first gathering focused on African women’s leadership – and its vital role in addressing the intersectional issues of our time. Powered by African Women on Board, the event presents a novel perspective on gender discourse – advancing the visibility and perspectives of African women in global discourse and highlighting male-driven insights towards gender equality at large.
Creative & Innovative Industries Conference (CII)
A convening of leading businesses and individual voices from around the world, focusing on the symbiotic relationship between creative endeavour and commercial viability, and the role that the private sector can play in shaping the digital, creative, and knowledge economies of the future.
The Africa Soft Power Gala:
Experience the vibrant pulse of African creativity live at the ASP Gala! This dynamic event brings the latest in African art, fashion, film, entertainment, media, and tech to centerstage, breathing life into the themes explored in the RAW and CII conferences.
Join us for an evening of thought leadership and networking, uniting pioneers and visionaries from diverse sectors in a powerful showcase of true African ingenuity, and meaningful connections!
RAW & CII conferences will be hosted at the 5-star Hyatt Regency Westlands Hotel in Nairobi, Kenya.

HELLO NAIROBI, HELLO KENYA!
Nairobi is the capital and largest city of Kenya. The name is derived from the Maasai phrase Enkare Nairobi, which translates to ‘place of cool waters’, a reference to the Nairobi River which flows through the city. It is situated at in South-Central Kenya, 140 Kilometers (87 miles) south of the Equator. It is surrounded by 113 km² (70 mi²) of plains, cliffs and forest that makes up the city’s Nairobi National Park. It is adjacent to the eastern edge of the Rift Valley, and to the west of the city, are The Ngong Hills. Mount Kenya is situated north of Nairobi, and Mount Kilimanjaro is towards the south-east.
It is the most populous city in East Africa, with a current estimated population of about 3.5 million. This makes it the 14th largest city in Africa.
PLAN YOUR TRIP
Whether this is your first summit, your first time in Nairobi, or you’re a returning attendee, we’re here to support you throughout your trip.
Download our travel advisory to learn more about accommodation options, visa requirements, ground transportation, currency exchange and more.
Join us as partners
Gain an immersive understanding of Africa’s current business ecosystems, across different nations and in terms of how the continent interacts – and transacts – with the wider world. Tell your story along the way and connect with decision-makers, innovators, and change agents!
Get in touch with us: cynthia@africasoftpower.com

Explore our 2025 partnership deck to discover the exciting sponsorship opportunities awaiting you at this year’s summit. Custom activations can be developed to align with specific organizational goals, maximizing visibility, thought leadership, and value.
Considering sponsoring in the future? Delegate passes for groups of 3-5 offer a valuable way to experience the summit firsthand. Your team can network, learn, and explore future sponsorship opportunities. Organizations purchasing 5+ passes will be recognized as “Participating Organizations” on event materials.
You can purchase delegate passes at https://bit.ly/ASPSUMMIT25 or contact the ASP team at asp@theafricasoftpowerproject.com for more information.