Russell Southwood is the CEO of Balancing Act, a consultancy research company that has over the last 20 years focused on telecom, internet and media in Sub-Saharan Africa. Until the Covid- 19 pandemic, he was a regular visitor to Nigeria as Africa’s largest broadcast market. He is currently carrying out research for a client on the future of African broadcasting post-Covid 19. He is also author of Sub-Saharan Africa’s Broadcasting Landscape (2019) and Sub-Saharan Africa’s Digital Landscape and its Top 11 Markets – data prices, smartphones, digital content and services and e-commerce (2019).