A strategic leader with 20 years’ experience in live production, festivals, the recording industry, artist management, television production, marketing and operations for Africa’s largest collection society. Sipho was Vice-President, Creative Kingdom Records USA; VP, Operations, Centre Stage Management, Dubai, Los Angeles; Partner, IAAM Entertainment and CEO, SAMRO.

The South African Government and FIFA engaged Sipho to produce ceremonies for FIFA’s Confederations Cup and 2010’s World Cup, making him one of the creative architects for these momentous occasions.

Sipho oversees Universal Music in Sub-Saharan Africa, expanding into West Africa with companies in Nigeria and Kenya, via the acquisition of AI Records.