My deepest fear is not that I am inadequate. My deepest fear is that I am powerful beyond measure. It is my light, not my darkness, that most frightens me – Paraphrased from the award-winning novel by Mariam Williamson – A Return to Love (1992: HarperCollins)

Nigerian by nationality, African in perspective & Global by experience, Oye Akideinde’s 20years+ experience has been primarily in entertainment, consumer goods, eBusiness, financial, media and digital sectors. With demonstrated initiative & innovation, he has been successful in technology, project management, strategy, marketing, product & business development, giving him a vast set of skills.

Awarded Marketing Edge’s 2018 ‘Digital Entertainment Innovator’, listed in 2016’s Avance Media’s ‘100 Most Influential Young Nigerians’, MeetsMedia ‘Media Personality of September 2016’ & a nominee in 2010’s Future Awards ‘Professional of the year’, Oye holds an MSc in Business Information Systems from the University of Hertfordshire, UK & a BSc in Computer Science from the University of Lagos, Nigeria. He also led Boomplay Music to win the coveted ‘Best African App’ Award at the AppsAfrica Innovation Awards in 2017.

Oye is the GM Music Services for the MTN Group and has been appointed as the CEO for Music Time, Simfy Africa – a company MTN acquired. He is responsible for strategically developing & managing key relationships to fulfil its vision of becoming Africa’s largest sustainable music ecosystem.

He is also a co-founder of 360nobs Limited, a technology driven media firm that owns 360nobs.com platform- 1 of Africa’s biggest entertainment websites catering to millions of unique visitors monthly. He sits on the board of a few other start-ups

Oye is a member of The Headies Academy for The Headies awards who reward outstanding achievements in the Nigerian music industry. A family man, he likes to be involved in global workshops to contribute to discussions on various trends in Africa and its impacts & possibilities