Overall, there are lessons to be learned from behaviour in the fashion and cosmetics industries that can in-turn be applied to help fuel wider growth across B2B and consumer sectors. Finding the answer, or answers, to the question of ‘What African women consumers want’ is key to unlocking future growth on the continent.

Colonialism impacted the African continent socially, politically and economically both positively and negatively, with far less of the former to be proud of; and disproportionality,

DURBAN — Africa has the potential to unleash up to $2 billion in box office revenues a year, according to the findings of a study that was presented during the Durban FilmMart