Eryca Freemantle is one of the world’s leading makeup educators and researchers. A former makeup artist and advisor to London College of Fashion (UCL), she has worked with celebrities, mainstream brands and leading world renown beauty institutions. Recognized as a leading expert on diversity in makeup and beauty, she has been interviewed by Bloomberg TV and Forbes Magazine.
She believes diversity should be celebrated and should no longer be treated as a tick box exercise, statistical project, fashion statement or gimmick. Eryca is Founder of EATOW, a platform which celebrates successful black experts in beauty, fashion, entertainment and the creative industry across the globe.
She spent many years in Nigeria researching the beauty industry for the British government, sits on the board of Africa’s leading makeup organisation, Makeup Ghana and is a beauty business and life coach ambassador for ‘The Princes Trust.’ She recently spoke at Oxford and Cambridge university, Houses of Parliament and SOAS and was invited to Clarence House where she met The Prince of Wales and The Duchess of Cornwall.
She is supported by Nat West Bank and Salon Services, a beauty campaign for women of colour and was recently appointed Governor for a prestigious UTC school in England.