Goabaone Taylor is Chief Executive Officer of the Botswana Football Association. In this role, she is responsible for leading the organization’s strategic direction, growth, and development, facilitating talent growth and development, as well as strengthening partnerships and building new relationships.
Prior to this, she was Country Manager at Econet Media, where she led the commercialization of the Pay-TV and Free-to-Air content platforms, implementing go-to-market strategy, driving brand awareness, partner and customer acquisition as well as enhancing customer experience. Prior to ECONET, Goabaone worked in the Wholesale Business arm of BTCL, spearheading business development efforts, managing complex international relationships with strategic business partners within the framework of an international body charged with maintaining practices and standards; a similar arrangement to that which exists in football, with both FIFA and UEFA.