With a background as a sports TV producer, Kwaku has worked with companies including Sky Sports, IMG, TRACE, Perform, and Kwesé Sports. He has extensive knowledge of sports, media and branding.
He has worked with many top sports stars including Ronaldinho, Bacary Sagna, Victor Moses, Florent Malouda, Evander Holyfield, Alex Iwobi, Jack Wilshere and Anthony Joshua.
Before moving into athlete career management, he worked extensively as a strategy and brand consultant for athletes, brands and rights holders at the top end of international sport.
With a deep love for Africa and specialist knowledge in digital sports content and commercialisation, he has developed award winning campaigns for clients including FIFA, Right to Dream and Pepsi. He has held senior leadership roles, including, Head of Content and Partnerships at youth lifestyle network TRACE, where he oversaw all content for Europe and Africa. He was also the Head of Content at sports investment company Aser.