Misha Sher is Global Vice-President at MediaCom Sport & Entertainment, an award-winning sports & entertainment marketing division of MediaCom (WPP Group).

Industry veteran who has been at the forefront of the sports industry for more than 15 years, Misha has negotiated and advised on more £1B in sponsorship investments with major sport & entertainment properties, including UEFA, IOC, NFL and F1 in more than 25 countries.

At MediaCom, he has built and scaled global sport & entertainment business that sits at the intersection of sport, media, lifestyle and culture, with clients that include some of the biggest blue-chip brands like Toyota, Shell, Richemont, American Airlines and Allianz as well as top talent such as Pelé, Brian Lara, Mesut Özil, Vinicius Jr and Eniola Aluko, to name a few.

A former professional footballer, Misha began his business career in banking with Brown Brothers Harriman before returning to sport as an executive.

Misha is a published author and his opinions are regularly featured in leading media outlets including The New York Times, The Wall Street Journal, BBC, Fortune, CNN, Sky, CMO, The Drum, Marketing Magazine and Sport Business International.

He is a board director at European Sponsorship Association and holds an MBA in Football Industries.