George Twumasi is the CEO of ABN Holdings Limited (ABN) and a Fall 2018 Joan Shorenstein Fellow at the Shorenstein Center for Media, Politics and Public Policy at the Harvard Kennedy School of Government.

ABN is creating a viable African television content monetisation matrix and digital ecosystem straddling multiple platforms via the African Public Interest Media Initiative (www.apimi.org), a scalable, digital business model and an ecosystem that incentivises African-generated public interest orientated content producers.

ABN is committed to building an inspiring commercial vehicle via which a unique cultural content financing and marketing model can be achieved. For that reason, ABN is currently working towards the development of a cloud based content distribution solution focusing on the re-aggregation and monetisation of content “Made by Africans for Africans”.